Sam & Sage

Welcome to Sam & Sage

We believe that inspiration can come from anywhere. Ours came from a toes-in-the-sand kind of spirit. We believe that sunshine lightens the soul. We believe in colours and shapes and imagination. We believe in kids being kids, and we keep this child-like attitude alive. We believe in cheerful creations. We believe in individuality. We believe kids have their own style. We believe that function meets fashion inspires positive play dates in everyone and everywhere. We adore detail and quality, and the emotion these elements bring. We believe that happy children are the cutest children. We also believe in hugs. And Mama’s cocktail hour.

Who we are…

With over 40 years of experience in the fashion industry, Sam & Sage is our most beloved kids clothing and lifestyle brand. Our story began when we began searching for comfortable, functional and fashionable kids basics that embodied a playful spirit. After searching both locally and internationally for easy-going, pull-on baby and toddler items that wore no zips, velcro, buttons, press studs or tags, we decided to create our own. Sourcing only the finest cotton with the most delicate fabrics both locally and in the USA. Although, our fabrics are carefully selected, all of our pieces are proudly designed and made in South Africa. Becoming a one-of-a-kind to Sam & Sage

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